Competitions allow clients to promote their products not only by building brand awareness but also creating a desire for the product. Competitions can also help educate visitors about the specifics of a product by asking questions directly relating to it.

ITP Digital offers competitions through the following websites:

ITP.net
TimeOutDubai.com
TimeOutAbuDhbai.com
Ahlan.ae

Competitions average 500 to 1,000 entries each depending on duration and value of prize being offered. Supporting competitions with banner advertising and email blasts can result in a higher number of entries.

Specifications:

1. Each competition must offer a prize worth a minimum value of $1,000
2. Competitions can carry text that promotes the product (text may be subject to editorial approval).
3. Competitions can carry one image relating to the product
4. The client may ask up to two questions relating to the product.
5. Competitions must run for a minimum period of 1 week.

Database capture guidelines:

In order to capture data from competitions, an additional question will be added asking the visitor if he/she would like to join the client’s mailing list. Only those answering yes will be provided to the client.

Examples:

• Win a luxury weekend in Al Ain: Click here to view
• Win Portable Power - GenX Axiz CX6250: Click here to view

For more information about hosting a competition on any ITP's websites, please contact our advertising team.

Micro sites are a client’s opportunity to have a section of ITP Digital dedicated to a campaign containing branding, unique content and interactive elements such as data capture, links to client’s websites and services, competitions and surveys.

ITP offers companies the chance to host custom designed mini-sites hosted within our web site for a specific time period. These sites are designed to follow the client's corporate identity.

Whether you are launching a new product or hosting an event and would like visitors to our web sites to attend the event, micro sites are highly effective in terms of introducing your company to a loyal and growing readership.

ITP can design and host these sites on behalf of clients at competitive rates.

Specifications

5 Page micro site
All sites can be designed to follow the individual requirements of the client, however a standard micro site would usually consist of the following pages:

• Home Page
  
• Product / Company Information Page(s)
  
• Incentive/Competition Page
  
• Contacts Page
  

Can be in English and/or Arabic

Examples:

• Sun Microsystems Interactive Road Show: www.itp.net/microsite/sun/
• Computer Associates Information Management
  Executive Seminar: www.itp.net/microsite/computerassociates/

For more information about hosting a micro site on any of ITP's websites, please contact our advertising team.

ITP has one of the largest databases of users in the Middle East. ITP is able to utilise this database to contact and ask the opinions of some of the most influential users and decision makers within the region. ITP conducts its own research on a monthly basis combining surveys in its print titles and through online campaigns.

ITP offers this service to other companies wishing to conduct market research within the Middle East.

Specifications

All surveys can be designed to follow the individual requirements of the client, limited by the following guidelines:

• Maximum of 50 questions per survey
  
• A prize must be offered to provide incentive to participate in the survey
  
• Surveys can be developed within a period of one week
  

Examples:

• Computer Associates Middle East Survey: http://www.itp.net/survey/ca_survey/
• HP Printer Survey: http://www.itp.net/hpsurvey/

For more information about hosting a competition on any ITP's websites, please contact our advertising team.