Brand Category: ITP Live

  • ITP Live

    ITP Live

    The power of influence

    Born from ITP Media Group, ITP Live has been the Middle East’s leading 360° influencer marketing agency since 2017. We help brands achieve their commercial and marketing KPIs by partnering with the region’s top celebrities and influencers, supported by global teams across major cities. From strategy and creative concepting to execution and in-depth reporting, we deliver end-to-end, performance-led influencer campaigns.

    We produce high-impact video content, deliver large-scale events, and power campaigns with performance marketing to maximize results. From content planning and distribution to real-time optimization and advanced reporting, we turn every brief into an end-to-end, data-driven success story.

    our services

    INFLUENCER MARKETING

    We deliver end to end influencer marketing that drives measurable brand impact.

    content amplification

    Through performance marketing, ITP Live blends authentic storytelling with data driven targeting and boosting.

    CONTENT PRODUCTION

    We blend editorial excellence with original production to deliver branded video content, amplified through talent and influencers.

    live events

    We create unforgettable live, digital, and immersive brand experiences that connect audiences and leave a lasting impact.



    INFLUENCER MARKETING

    ITP Live delivers refined, data-driven influencer marketing for brands that demand impact. Powered by performance insight, market intelligence, and cultural expertise, we design KPI-led campaigns that build awareness, spark engagement, and drive consideration, activating leading talent to deliver seamless strategy, execution, and reporting across every platform.

    With talent hubs across the UAE, KSA, India, the UK, the USA, and Lebanon, our network combines global reach with deep local relevance. Unified strategy, world-class operations, and cultural fluency allow us to execute with creativity, precision, and speed turning regional ambition into worldwide impact.

    CONTENT AMPLIFICATION

    At ITP Live, content amplification through performance marketing is powered by data and insight to scale authentic influencer storytelling beyond organic reach. Using performance intelligence and audience insights, we extend content to high-value audiences across markets and demographics, re-engage engaged viewers, and optimize in real time to maximize impact while preserving the influencer’s voice and driving stronger ROI.

    itp live experiences

    From drone shows to large scale brand activations, ITP Live Experiences designs and delivers live moments that people remember, share, and talk about. The team brings brand ideas into the real world through immersive events, cultural stunts, conferences, award shows, and virtual experiences that capture attention and spark conversation. 

    With access to top talent, strong storytelling, and audience first thinking, ITP Live Experiences creates bold, high impact moments that help brands show up in culture. Every experience is built with purpose, from the initial idea to flawless execution and amplification that extends the moment far beyond the venue. 

    Binance

    content PRODUCTION

    ITP Live’s production team delivers end-to-end creative, from concept through execution, post-production, and final delivery. With a strong understanding of visual storytelling, we create premium, culturally relevant content for some of the world’s biggest brands, always crafted to elevate brand standards.

    We pair each project with the right influencers, aligning the right talent to the right campaign or event to drive maximum impact.

    OUR work

    hall of fame

    ITP Live connects brands with the right talent, not just the biggest names.

    Our focus is on strategic alignment, selecting personalities that genuinely resonate with your audience and campaign objectives. With deep industry relationships and regional expertise, access is never a barrier.

    We have partnered with leading talent across entertainment, sport, and culture, and continue to expand our roster.

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  • Top Gear Middle East

    Top Gear Middle East

    Topgear middle east


    The TopGear brand brings together automotive experts, journalists, photographers, and videographers to deliver an unparalleled motoring experience across our digital and social platforms.

    TopGear Middle East specialises in Arabic content at the intersection of automotive, tech, and gaming, shaping culture through expert insight and original content.

    WORLD-CLASS PRODUCTION


    Our team produces high-end brand films and content campaigns in the region, showcasing automotive innovation, lifestyle experiences, and luxury brands with cinematic quality.

    Every production is designed to captivate audiences, blending expert insights with visually stunning storytelling.

    ENGAGING CONTENT ACROSS FORMATS

    From dynamic car reviews and immersive test drives to feature-length documentaries and social-first videos, TopGear Middle East creates content that excites, informs, and entertains.

     Our work spans short-form digital clips to bespoke campaigns that highlight performance, design, and lifestyle in every frame.

    DRIVING CULTURAL CONNECTION

    Beyond cars, we celebrate the culture, technology, and experiences that define modern motoring. By combining storytelling, production expertise, and regional insights, TopGear Middle East delivers content that builds engagement, inspires audiences, and sets the standard for automotive media in the Arab world.

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  • MAZAJ

    MAZAJ

    MAZAJ

    The Voice of the Arab Youth


    Mazaj delivers over 100 million views a month and is one of the region’s fastest-growing social channels, with a community of over 8 million followers across all major platforms. As part of ITP Originals, Mazaj has established itself as a hub for bold, culturally relevant, and highly shareable video content that resonates deeply with audiences across the Middle East and beyond.

    With a strong focus on authenticity and storytelling, Mazaj consistently delivers content that sparks conversation and builds meaningful connections.

    our shows

    Mazaj’s content ecosystem is built around multiple original shows, each defined by a clear theme and a distinct identity. Together, these formats form a diverse, high quality content calendar designed to deliver engaging, culturally relevant stories that feel authentic, and spark conversation.

    COOKING TALES

    Cooking Tales is a culinary series that celebrates food, culture, and personal stories.

    EXPENSIVE TASTES

    Expensive Tastes explores unique destinations and premium experiences through an entertaining, travel-led format.

    GOOD GAME

    GG delivers energetic, personality-driven content rooted in gaming culture and community.

    PERFECTION 101

    Perfection101, hosted by Layla Akil, offers empowering conversations around inner beauty, bullying, and women’s stories.

    SPILL THE TEA

    Spill the Tea, hosted by Yaso, features honest, intimate conversations about life and personal experiences.

    IMPACTFUL PARTNERSHIPS


    The brand has collaborated with leading global and regional partners including Ulta Beauty, Victoria’s Secret, Bepanthen, and the Hong Kong Tourism Board, producing impactful campaigns that blend creativity with cultural relevance. These collaborations reflect Mazaj’s ability to seamlessly integrate brand messaging into engaging narratives that feel natural, entertaining, and audience-first.

    BUILT FOR EVERY FORMAT

    Through its diverse programming and strong digital presence, Mazaj continues to shape the regional content landscape and connect with audiences in meaningful, memorable ways.

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