complex mena
Complex MENA is the go-to voice of contemporary popular and youth culture in the region.
Complex MENA is a social-first and video-led publisher covering Music, Style, Sneakers, Sports, Food, and Popular Culture, bringing Complex’s leading global content franchises together with new, regional originals, limited edition merchandise, a collectible print magazine, and game-changing cultural events. We bring the biggest brands and talent to the region, and shine a light on the region’s contemporary culture makers. We make culture pop.
SIGNATURE STYLE
The Complex brand, the definitive platform for youth culture and music lifestyle, including sneakers and streetwear, the culture of sports, trending food, and online memes, news, and obsessions.
Digital
Our best in region digital platform offers immersive content in a premium environment, with local features and top performing global content alongside premium video and social integration.
Born in print 20 years ago, Complex has reinvented the format to align with contemporary fan culture, creating limited drops of collectible print issues in collaboration with the biggest artist in the world.
SOCIAL
We publish from inside MENA culture with a native social voice that leads the agenda and taps into the most viral conversations at scale.
VIDEO
Creating in Arabic and English, with regional editions of hit global franchises and local originals alike.
EVENTS
We bring fandom and cultural obsession to life IRL with highlight anticipated global events series blending music, culture,shopping, good,entertainment and brand experience.
STORIES WITH IMPACT
The brand integrates cutting-edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.
Work of Art
We’re part of culture. We’re fans, collectors, and obsessives too. We work with creators whose voices reflect the pop culture they speak to. We create culture through stories, experiences, capsule collections, and collaborations across music, style, sneakers, sports, and food.
style
Style is where sports, fashion and identity overlap. Where kits become fits, and regional designers create counter narratives to global trends. Focusing on streetwear, athleticwear, and urban style, we spotlight the region’s designers, style codes, and the ways people actually wear them.
Sneakers
Sneakers are more than drops. We look at how they’re worn, lived in, styled and the stories they carry along the way. Complex has long been an authority on sneaker culture with shows like Sneaker Shopping, treating kicks as culture, memory and storytelling rather than just a product.
PARTNERSHIP
SOLUTIONS
Complex MENA works with commercial partners as cultural collaborators, not add-ons, shaping ideas together from concept to execution.
Brands are woven into original content, video franchises, print drops, and IRL experiences in ways that feel lived-in, not labeled.
The goal is simple: make brands show up inside culture with credibility, context, and staying power.
