Launched in 2019, ITP Originals is the video content creation division of ITP Media Group. With a combined audience of over 465,000, the division creates hit series in both English and Arabic for a variety of online content distribution platforms including YouTube and Snapchat.
ITP Originals series currently include Expensive Tastes and Perfection 101 (under Mazaj channel), Uncut with S1 and the ITP Live Show. Going into 2020, the division is excited to launch new series including "Keeping Up with KSA", "Unplugged" and a season of Carpool Cosmetics in Arabic.
Rouhana El Hage
Group Brand Integration Manager