The Channel Middle East Awards mark the highlight of the year and the pinnacle of achievement for IT resellers, distributors and vendors in the Middle East. First held in 2008, the Channel Middle East Awards were introduced to create a platform to celebrate the accomplishments and achievements of this market sector. The awards have grown to become the must-attend networking event for the IT channel. Today, they attract more than 300 senior executives from across the Gulf to celebrate excellence in the industry. As the most credible and respected awards programme for resellers, vendors and distributors in the Middle East, the awards represent the benchmark of success and are eagerly anticipated by sponsors, nominees and guests each year.