ITP Media Group

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ITP Live influencer and supercar fanatic Alex Hirschi (aka @SuperCarBlondie) pulled off Dubai’s biggest ever ski stunt at Ski Dubai at the Mall of the Emirates in Dubai, with the support of Mazda and Continental Tires, and spearheaded by ITP Live.

The biggest on-piste ski stunt in the history of the UAE is now available to watch on Hirschi’s YouTube channel (link below), which has almost 300,000 subscribers. 

Hirschi began the stunt by towing Emirati professional skier, Hassan Fardan, to the top of Ski Dubai’s artificial slopes in a Mazda CX-9 Signature Line SUV fitted with Continental Tires’ specially-made snow tyres. She then drove to the bottom of the slope, while Fardan himself raced down. During the run, Fardan hit a jump and gained enough height to clear the Mazda SUV.

“We wanted to come up with an idea that would showcase just how innovative and cool Dubai is. After seeing the ‘Jetman flying next to Emirates A380’ stunt, we thought it would be possible to come up with another epic idea using an iconic location in the city. This is the first time anyone has used a car as an alternative to the ski lift, pulling a pro-skier on a tow rope behind the car all the way up the piste,” explained Hirschi.

Hassan Fardan, the 19-year-old Emirati skier, was up for the challenge. “I love adventure sports and this idea seemed so cool to me that I didn’t hesitate for a second before saying yes,” said Hassan.

It took Hirschi and ITP Live one year to obtain various permissions and to bring together key partners such as Mall Of Emirates, Mazda U.A.E. and Continental Tires, who flew in special snow tyres from Germany on a private plane.

Galadari Automobiles, the sole distributor of Mazda in the U.A.E., were the first partners to come on board.

Axel Dreyer, General Manager, Galadari Automobiles said: "Following the trends of today we were looking for fresh new ideas to reach and engage with our audience in a whole new way.”

“We are thrilled to work with Supercar Blondie and support her ‘Out Of The Box’ brave concept. Our flagship car, the New Mazda CX-9 Signature Line accepted the challenge and performed extremely well in the desert and as the first SUV it pulled a Pro Skier up the steep slopes of Ski Dubai proving that it is built to conquer any challenge in upmost luxury."

Ricardo Martins, Head of Marketing, Continental Middle East said: “It was a pleasure to be a part of and support this great activation at Ski Dubai. Continental offers a range of tyres suitable for all weather conditions and we were happy to be able to offer tyres equipped to tackle the snow.”

 You can watch the full stunt on Hirschi’s YouTube Channel: 
https://www.youtube.com/watch?v=iEBnBYNfev8

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