Milli Midwood has been appointed as the Editor-in-Chief of Cosmopolitan Middle East. She assumes the role immediately. Her editorial experience spans across OK! Magazine, Stylist, Grazia and most recently as the editorial head across digital strategy and platforms of Harper’s Bazaar Arabia for the last three years.
"Cosmopolitan is one of the most powerful young women’s media brands in the world and I am absolutely thrilled to be leading the brand in the Middle East, an area where I have lived for 27 years," said Milli Midwood. "Cosmo Middle East is embarking on an exciting journey celebrating the region's ever-evolving diversity by offering a broad experience of beauty and female empowerment."
Milli Midwood was born in the UK and moved to Dubai in 1993, where she went on to attend Dubai English Speaking School, Jumeirah College and Esmod before studying Fine Art at the University of Kent in England. Ambitiously navigating her career, Midwood moved back to Dubai after university and held positions at a number of internationally recognised brands, including her current position of digital editor at Harper’s Bazaar Arabia. Midwood is 28 years old, making her Cosmo Middle East’s youngest ever editor-in-chief.
ITP led a global search and have appointed someone who has experienced first-hand in what it is like being a young woman in the region. Midwood’s understanding and empathy of the dynamic local GCC market, coupled with her experience in digital and passion for storytelling, will echo through every page, event, video and social media post the Cosmo ME brand will see in the New Year.
Since 2011, Cosmo Middle East has been the largest-selling young women’s magazine in the region covering beauty, fashion and lifestyle, supported by events, videos and social media. The retail value of the beauty and personal care market in the Middle East and North Africa was estimated to be worth $34.9 billion in 2019, an eight per cent increase from the previous year. That figure is projected to grow to be worth $43.4 billion in 2022, according to analysts Euromonitor International (EMI).
As this number grows Cosmo Middle East aims to become the region’s leading authoritative voice and focus heavily on this topic, informing, entertaining and educating women as they immerse themselves on every platform in the new world of beauty.
Cosmopolitan Middle East is one of 35 editions of the multimedia brand worldwide. Cosmo is published in 35 languages in over 100 countries.