ITP Media Group proudly announces the much-anticipated launch of ICON Middle East, introducing one of the world's foremost premium luxury men's lifestyle brands to the region. Leading the charge as Editor-in-Chief is the distinguished and versatile QWAN Anthony.
As a dual-language Arabic and English publication, ICON MENA's highly anticipated 384-pages inaugural print issue debuted in Q4. The launch was complemented by a social and video-first strategy, accompanied by a planned series of events spanning the Gulf Cooperation Council (GCC). This marks a historic moment as it is the first-ever dual-language international launch for ITP Media Group. The print issue will be available not only in the UAE and Saudi Arabia and the GCC but also in Paris, London, Kuala Lumpur and Hong Kong alongside ICON's other esteemed international titles.
Of Ivorian origins, QWAN Anthony, is a multi-disciplinary creative chameleon and fashion stylist, bringing a unique perspective to his role. Born in Angers, France, and raised between Boston, Paris, and Saint-Louis near Basel in Switzerland, QWAN's journey in the world of fashion began as an assistant at Balmain studio in 2009 with Christophe Decarnin. In 2018, QWAN joined Louis Vuitton Paris HQ as the in-house stylist under the mentorship of Virgil Abloh. He subsequently collaborated on projects with influential figures such as Kanye West, contributing to renowned fashion houses like Balenciaga, Givenchy, and Saint-Laurent.
QWAN Anthony shared his vision, stating, "It is in my DNA to challenge our true selves, shedding light on all artifacts that compose any idea of beauty – to look at the genesis. I aim to redefine purity and aesthetic while connecting the dots on a global scale, broadcast local conversations. It's not just an obsession; it's my dedication."
ICON Middle East & North Africa, under the leadership of QWAN Anthony, promises to deliver an unparalleled fusion of luxury, lifestyle, art and culture, setting new standards in the realm of men's publications.