Content solutions

As one of the most prolific content creators in the region we have an in-depth understanding of the GCC consumers. We create and/or distribute valuable, relevant, and consistent content through our trusted brands in collaboration with our clients.


We offer several native advertising formats which will seamlessly fit in with the websites content in the form of an article. The native ad is placed in and around a relevant editorial context, are non-intrusive for users and are perfect for storytelling. They are available on desktop and mobile, have high engagement rates and can contain text content, images, videos, short clips and/or audio recordings.


ITP editorial teams create expert articles, reports, channels, lists, surveys and other long and short tail pieces of content on a regular basis. Advertisers can own a topic by taking over 100% share of voice of all ad formats around the content, this will in turn powerfully associate the brand with the specific topic published. Clients can also integrate their content within the piece created for stronger impact as long as it fits with ITP’s editorial guidelines.


We create custom built microsites for our client's content to sit within the trusted environment of our websites. Benefit from the authority and trust our websites have gained with their respective audiences.


As content creators, we create non-scheduled customised content pieces based on the client’s briefs. We use expert researchers and editorial resources to create content that adheres to the trusted voice of the brand and we distribute it across our desktop, mobile and social platforms.

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