A smiling female caregiver wearing green medical scrubs speaking warmly to an elderly woman with white curly hair, seen from behind, inside a bright care home setting.
MEDIA KIT
VISIT Care Home Professional
Care Home Professional magazine cover showing a large residential care property with landscaped gardens under a blue sky.
Care Home Professional cover featuring a male care sector executive in a suit standing with arms crossed.
Care Home Professional magazine cover with bold text reading “Power 30” highlighting influential leaders in the care sector.
Care Home Professional cover showing a modern care home building with gardens and outdoor seating areas.
Care Home Professional magazine cover featuring a care industry professional standing outdoors in a landscaped environment.
Care Home Professional magazine cover featuring a smiling male care sector executive in a light blue shirt standing outdoors in front of landscaped greenery, with the headline “Intelligence age.”
MEDIA KIT
VISIT Care Home Professional

Care Home Professional


Welcome to Care Home Professional, the leading independent voice for decision-makers and influencers within the UK care home sector. We deliver essential business intelligence, expert analysis, and exclusive interviews to professionals dedicated to the operational success, innovation, and quality of care facilities nationwide. As the UK navigates the demands of a rapidly ageing population, the sector needs expert guidance. Our platform is the trusted resource for owners, directors, and senior management navigating the complex commercial and regulatory landscape of the UK’s social care market.

A group of professionally dressed men and women seated at a long conference table, smiling and speaking with each other during a care sector industry discussion, with microphones, nameplates, and laptops in front of them.

Expert Insight

The UK care sector faces critical challenges and rapid change in areas such as staffing, funding, regulation and technology. Our expert analysis and insights provide a vital competitive edge for decision-makers. 

A smartphone screen displaying Care Home Professional’s website with news articles and sector updates for care home decision-makers.

Digital

Expert-led daily insights, CEO commentary, exclusive interviews, how-to guides, sector news, and analysis to support care-home leaders in solving challenges.

A luxury bedroom interior featured in Care Home Professional print magazine, showing a neatly made bed, framed artwork, and elegant décor.

PRINT

Beautifully presented long-form features that reinforce authority, trust, and sector expertise. Best-in-class design and exclusive sector interviews and news.

A large coastal care home property overlooking the sea, representing Care Home Professional’s social media content highlighting sector developments.

SOCIAL

Platform-tailored content across LinkedIn, X, Instagram and more, delivering tips, empowerment stories, leadership insights that connect directly with decision-makers.

A man in a suit holding a microphone during an on-camera interview at a care industry event.

VIDEO

Exclusive interviews, behind-the-scenes clips from our industry-leading events, and powerful storytelling that makes complex issues clear.

A woman applauding during a formal awards ceremony attended by care sector professionals seated at decorated banquet tables.

EVENTS

Sector-leading awards, conferences and high-impact roundtables that bring professionals together for celebration, networking, and policy discussion.

Care Home Professional magazine cover showing a large red-brick residential care home with landscaped gardens, outdoor seating areas, and a bright blue sky above, featuring the headline “Luxury living.”

precise
targeting

Care Home Professional speaks to ambitious owners, directors and senior management who want smart, authoritative content, whether it’s business strategy, technology adoption, or regulatory updates. Leaders come to us for expert insight. 

MEDIA KIT

focus

Our editorial focuses on policy, dementia care, innovation, business leadership, investment, and operational efficiency, with a strong lens on regulatory compliance (CQC), property development, and the future of care technology.

A large group of men and women dressed in formal evening attire standing together on a stage at an awards ceremony, smiling and holding trophies in front of a bright green backdrop displaying the word “Winners.”

Several elderly care home residents seated in a living room, participating in a small group activity while a staff member engages them in conversation.

PARTNERSHIP
SOLUTIONS

Care Home Professional offers suppliers an unrivalled opportunity to reach 
decision-makers and build brand awareness in a rapidly-expanding sector. In 
addition to print, digital and social media, we offer unique 
sponsorship opportunities for our annual world-class events. 

MEDIA KIT
A female caregiver wearing blue medical scrubs sitting on a bench outside a red-brick care home building, smiling and speaking with an elderly woman dressed in light-colored clothing.