MAZAJ
The Voice of the Arab Youth
Mazaj delivers over 100 million views a month and is one of the region’s fastest-growing social channels, with a community of over 8 million followers across all major platforms. As part of ITP Originals, Mazaj has established itself as a hub for bold, culturally relevant, and highly shareable video content that resonates deeply with audiences across the Middle East and beyond.
With a strong focus on authenticity and storytelling, Mazaj consistently delivers content that sparks conversation and builds meaningful connections.
our shows
Mazaj’s content ecosystem is built around multiple original shows, each defined by a clear theme and a distinct identity. Together, these formats form a diverse, high quality content calendar designed to deliver engaging, culturally relevant stories that feel authentic, and spark conversation.
COOKING TALES
Cooking Tales is a culinary series that celebrates food, culture, and personal stories.
EXPENSIVE TASTES
Expensive Tastes explores unique destinations and premium experiences through an entertaining, travel-led format.
GOOD GAME
GG delivers energetic, personality-driven content rooted in gaming culture and community.
PERFECTION 101
Perfection101, hosted by Layla Akil, offers empowering conversations around inner beauty, bullying, and women’s stories.
SPILL THE TEA
Spill the Tea, hosted by Yaso, features honest, intimate conversations about life and personal experiences.
IMPACTFUL PARTNERSHIPS
The brand has collaborated with leading global and regional partners including Ulta Beauty, Victoria’s Secret, Bepanthen, and the Hong Kong Tourism Board, producing impactful campaigns that blend creativity with cultural relevance. These collaborations reflect Mazaj’s ability to seamlessly integrate brand messaging into engaging narratives that feel natural, entertaining, and audience-first.
BUILT FOR EVERY FORMAT
Through its diverse programming and strong digital presence, Mazaj continues to shape the regional content landscape and connect with audiences in meaningful, memorable ways.
